Hiring a professional graphic designer can provide one of the biggest returns on investment for a business. It’s important to make sure every element of your business has high quality design supporting it. From marketing materials, to advertisement design, to logo design, to product design – it’s crucial no part of your business is overlooked.
The last thing you want is for a great product or ad to be ineffective because it looks homemade. Too many people think they can save money by designing things themselves. The opposite almost always happens. The lost income from poorly designed materials almost always is greater than the cost of a graphic designer.
It’s so much fun to work on graphic design projects since they can take so many different forms. In my world, “graphic design” means any design work I do that’s not video or interface design.
My approach whenever I have a new design project is to determine the primary purpose of the design and build around that. To create an effective design, it’s important to have a good understanding of the marketing behind something and to know how the design will fit into your larger branding.
I believe in simple, clean designs. I feel it’s better to communicate a few things well rather than a ton of things poorly. For this reason, I generally opt for minimal designs that utilize flat, solid colors. It’s my goal is to help create simple yet beautiful designs for you that effectively help you accomplish your goals.
With over a decade of design experience and clients across the globe, no creative project is too big or small. After double majoring in Media Production and Advertising at UNC-Chapel Hill, I provide my clients with a unique combination. I’m able to design with a sharp focus on both the visuals and the underlying marketing strategy driving each design.
I have designed in dozens of industries and combine all of those experiences into my work. Every industry brings fun new challenges, and I’ve never found a field that can’t benefit from better design.
I’m currently available for on-site work if you’re looking for a Charlotte, NC graphic designer. Otherwise, I’m always happy to work remotely for clients anywhere else in the world.